The joint healthcare venture between Amazon-Berkshire Hathaway-JP Morgan Chase (ABJ) just announced the hiring of Serkan Kutan as its CTO. Mr Kutan was most recently chief technology officer at medical appointment booking company Zocdoc, and previously was an engineer at Amazon and at Microsoft. This announcement is significant because it suggests again that ABJ has much bigger plans than just providing the best and most affordable care for the employees of the three companies, although that alone would be an important accomplishment. Mr. Kutan comes from companies with significant consumer experience. Combine this with a large number of other openings posted for ABJ, suggesting hiring is further ramping up. The goal of ABJ and the strategy remains cryptic, which further increases the anxiety of legacy healthcare companies. All this should be great news for entrepreneurs: if ABJ broadens its purview as anticipated it will be on the search for the ideas and tool that address the greatest problems in healthcare.