Millennials matter


Mutual Funds. Mortgage. Insurance. Health plans.


If you’re already nodding off, that’s to be expected. The financial services and healthcare industries don’t necessarily have a reputation for being “fun.” Even so, young consumers are growing up and need loans, checking and savings accounts, and the ability to navigate the healthcare system on their own.


Oscar Health is one company that’s consciously shedding their industry’s “boring” label with a goal to make health insurance less confusing, more convenient, and — as they put it — more human.


The company has an easy-to-use mobile and web app that houses members’ pertinent health information and lets you look for doctors, book appointments and see details of your claims. The app is supported by a personalized concierge team and members have 24/7 access to board-certified physicians if they need a diagnosis in a pinch. It even comes with a step-tracking feature that offers members $1 a day when they meet their daily step goal.


Though the company’s digital-first approach attracts consumers of all generations, it is particularly appealing for digital natives whose purchasing habits have been shaped in the smartphone era.


“It’s the ease and convenience that people across all ages want, but that the younger generations have come to expect,” said Sara Wajnberg, SVP of Product at Oscar Health.


How 'Boring' Industries Are Rebranding To Appeal To Younger Generations

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