The battle for inner peace and serenity


Two apps - “Headspace” and “Calm” - are in a fight to the death for control of the mindfulness market. They have a lot in common: “Both startups are venture-backed, founded by charismatic British guys who moved to California. ...And both apps have been downloaded more than 38 million times, with each hitting 1 million paid subscribers ....”. Calm has revenue of about $50 million through October 2018. Headspace is in second place with revenue of $34 million.


What is really going on here?

  • Meditation and mindfulness are big business: the overall meditation market is $1.2 billion and growing. And it is attractive to business because studies show meditation can reduce stress and improve sleep, and hence possibility improve worker productivity.

  • So much in healthcare and wellness is now happening far from the “doctor’s office.” An entire world - both app-based and bricks-and-mortar - has emerged to meet the needs of consumers seeking peak wellness. Yet the legacy medical industry is very slow to acknowledge this and is unprepared to respond.

  • Consumers will pay for wellness apps

  • But As mentioned in this article, apps will seek to be covered by insurance by first gaining FDA approval as prescription app (sounds good, but a mistake in my view. Insurance and prescribing providers will layer in complexity and mess this up).

Watch how these and other apps mine the corporate world and self-insured employers.


Read WSJ: Headspace vs. Calm: The Meditation Battle That’s Anything but Zen

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